I’m Daylène “Daya” Kroon 👋, a Creative Mentor and Concept Developer, or Production Designer, as most people know me. I create visual worlds where story, colour and atmosphere align. From films and series to music videos and commercials, I turn ideas into tangible, detailed experiences.
 
I thrive where creativity meets collaboration: leading design teams, shaping visual identities, and mentoring young makers to find their voice, confidence and creative spark. ✨ My work moves between film, spatial and graphic design, ranging from concept and prop design to online and print content, with a growing love for AI-driven visuals as tools for imagination.

​Whether on screen, in space or in the classroom — from high-end productions to workshops with kids — I flourish where creativity and entrepreneurship collide, guided
by imagination, emotion and meaning. 💛